The Taste Blog

Here’s my Guardian column about the DLD08 conference and the social theme I heard through it. The lede:

We natter on these days about how people are becoming social online. But we have always been social; the internet merely provides more ways for us to connect with each other. What’s truly new is the opportunity for companies, especially media companies, to be social. I spent much of last week in the company of a social corporation: Burda, the German media giant (where I have consulted)….