The Taste Blog

A story in today’s New York Post exposes the silliness, stupidity, the strategic blindness of advertisers, who insist on creating scarcity — and higher prices — where it does not exist (probably because that’s how their agencies get paid):

It’s a conundrum for advertisers: even as ratings fall, ad prices on network TV are soaring.

Although it seems counterintuitive, it’s the law of supply and demand. As the TV audience shrinks, advertisers have to buy more ads to reach their target number…