Nov
28th
Wed
28th
Is PageRank just good marketing?
Web search engines such as Google look at which page links to which page to determine what are the authoritative Web pages. A good algorithm in this context is one that is hard to fool: if you and your friends decide to mutually add link to each others, it should be hard to make much of a difference. Sérgio commented earlier on this blog that PageRank is known to be just a marketing. (I sure would like to know who Sérgio is, to give him credit for the insight. ) So I decided to go hunting….