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Mon
26th
How Many People Listen To Podcasts
Just over a month ago I ran a quick analysis over Scouta’s data, and found that a small sample showed that possibly only 10% of downloaded podcasts are consumed to any degree, and only 50% of those are consumed over 50%: Are Only 10% of Podcast Downloads Consumed?
We mentioned then that we’d do another analysis after a few more weeks with some more data. Today was that day, and we did another quick analysis: the numbers look smaller over a larger data-set.
A sample of 17,821 podcasts…
